Pay Per Click Programs Can Deliver Results

Of all searches on Google, 20% of the clicks from the results are from sponsored ads (also known as Pay Per Click or PPC Advertising). If you’re not showing up in the sponsored ads, it’s likely you’re sending the message to your competition that you won’t bother with 20% of searches related to your market.

But just being there isn’t enough. Applying your ad spend in the most cost effective way requires extensive knowledge in how Google ranks the sponsored ads. It’s not how much you pay but rather how relevant your ad is to the user’s search. Understanding that relevancy is why you need a Pay Per Click (PPC) team managing your ad spend so that it's bringing you the most bang for your buck.