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Pay Per Click Programs Can Deliver Results
Of all searches on Google, 20% of the clicks from the results are from sponsored ads (also known as Pay Per
Click or PPC Advertising). If you’re not showing up in the sponsored ads, it’s likely you’re sending the
message to your competition that you won’t bother with 20% of searches related to your market.
But just being there isn’t enough. Applying your ad spend in the most cost effective way requires extensive
knowledge in how Google ranks the sponsored ads. It’s not how much you pay but rather how relevant your ad is to
the user’s search. Understanding that relevancy is why you need a Pay Per Click (PPC) team managing your ad spend
so that it's bringing you the most bang for your buck.