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Search Engine Optimization
Chaney Systems understands the importance of search engine ranking and advertisement on the Internet. Not only do
we understand the process - we feel confident that we can make it work successfully for your site. We believe that
optimization should be the first step in allowing your customers to find you on the web.
A Little About Search Engine Optimization...
The objective of search engine optimization is to increase web visitor counts by
ranking very high in the results of searches by using the most appropriate keywords describing the content of your
site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to
out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All
your company needs to do is to be better than the current number-one site. Chaney Systems can optimize and
improve search engine results with ranking and promotion advice, placement hints, tips, and clues to improve your
search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
There are no search engine optimization secrets -- just ranking and promotion methodologies to follow in order to
beat your competition in obtaining a high search engine promotion ranking for desired search keywords criteria. For
a major search engine, your search position, placement optimization, and web site promotion ranking are commonly
controlled by META keywords and top-of-page text. Once you know what keywords worked for the "leaders", you can
"beat the leader" and do even better! Proper web ranking optimization results requires that you beat your
competition, so knowing the keywords used by them is the most important first step. It will become obvious that
good ranking excludes keyword spamming on the search engine, and that with the careful selection of your keywords
you will fare well for relatively little effort.
You should understand that top 10 rankings with every single major search engine and directory can be obtained;
although very few sites can get there and the effort is sometimes beyond reason. Note: ranking results change
week-to-week due to competition so maintaining a top ranking requires constant keyword monitoring and rework.
Chaney Systems uses the following standard techniques in optimizing a website for search engines.
- Identify Your Competition
- Using Link Tracking, locate the links to that URL
- Identify used keywords
- Combine the keywords based upon frequency of use and applicability
- Add the common words to/from your Home Page
- Register with each major Search Engine
- Recheck Search Engine Registrations on a routine basis
Click here to download our Search Engine Optimization brochure.